Overseas service
Six Core Service Capabilities Supporting Global Brand Growth
Building Global Brand Growth
Go Globaling Service
Five Industry Solutions to Build Scalable Global Growth Models
Deep Industry Expertise, Global Reach
Culture & Tourlsm Expanslon
Telling China’s stories through a global lens to effectively enhance the international influence of cultural and tourism brands.
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Core Highlights
Strategic Global Communication Perspective
Integrating cultural and tourism promotion into a long-term framework of cultural exchange and national image building.
Alignment of Official Messaging and Global Narratives
Ensuring compliance with official standards while effectively adapting messaging for global audiences.
Balancing content credibility with emotional resonance
Enhancing content credibility through authentic experiences and diverse perspectives to build cross-cultural emotional connections.
A Sustainable Path to Global Influence
Evolving from one-off campaign-driven promotion to a long-term, sustainable global communication system.
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Full-Funnel Global Cultural & Tourism Growth System
Holistic Global Communication Strategy
- Building a unified and clear global communication framework.
- Enhance the international recognition of cultural and tourism brands
Official Channels & Content Operations
- Overseas Official Account Management
- Consistently delivering authoritative and reliable external communications.
Localized Creative Content Production
- Multi-language and cross-cultural content planning
- High-quality visual and video production
Global Media Outreach & Credibility Building
- Distribution across leading and regional media outlets
- Expanding international visibility and influence
Creator Experiences & Cultural Co-Creation
- Inviting global creators to experience China firsthand
- Showcasing Chinese culture through authentic perspectives
International Offline Engagement & Showcases
- Overseas cultural and tourism promotion events
- Pop-up activations and cultural exhibition experiences
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